Visual Language Blog 6

Business Card

I started by looking on Instagram at design pages for business cards that I enjoyed. The following screenshots are the business cards I particularly enjoyed.

From @core77. By @singingbearshop.

From @core77. By @singingbearshop.

From @logodesignershub. By @felipenuno_

From @logodesignershub. By @felipenuno_

From @graphicroozane. By @stitchdesignco.

From @graphicroozane. By @stitchdesignco.

I really like the card on the left because it is very simple and straightforward. I would have liked to do something similar to this, but all of my information does not fit perfectly into something as simple as this. Trying to fit my information into a format like that would clutter the simple design that I liked originally. I like the arrangement of information and the pattern on the business cards in the center. The card on the right is the business card I aspire to create and have as my final business card. I love the idea of a translucent business card, because I like the idea of having empty space to present the scarce amount of information that will be presented on my business card.

I started out by trying to create a logo for myself. The following is a picture of the logos I drafted.

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I highlighted the logos that I liked, but I actually hate all of the logos that I drafted. Some of the logos look too similar to the Calvin Klein and I simply don’t like the other logos. I also didn’t think it was very imperative for me to have a logo at all because I wanted to treat my name as my logo and I don’t have a brand that I am working under at this exact point in time. I started off by choosing a font. I chose the type face that I use on my website, which is Brandon Grotesque in the normal/medium style.

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Then I started laying out the information I needed on my business card. I put the information in different type weights to see which I would like better and to see how much information would be needed. I wasn’t sure if I should include my instagram handle because it is more of a personal instagram rather than a professional/portfolio instagram. I started laying out how my information would be presented and I decided to use the same color palette that I previously used.

Example of a tested layout

Example of a tested layout

colorpallete-01.png

I decided to use a square business card because I wanted to complement the asymmetric design with a physically symmetric card. I tried different compositions, that are shown below.

Screen Shot 2018-10-17 at 9.24.30 PM.png

I played with line weights, color, and angles, but I thought the angled business card was too crazy, so I decided to stick with a traditional grid. The final business card that I came up with is below. I’m still not completely happy with it, I think something looks off about it and I’m not sure what is wrong with it, but I’m happy enough with to have it as the first draft of my business card. The final (first) draft of my business card is below, front and back.

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